Before the internet and the proliferation of digital photography and design, there was the Costacos poster. Hanging on the walls of millions, these iconic images represented a new genre of sports art in the 1980s and ‘90s. Capturing the personality of each player, the posters have stood the test of time as defining images of the athletes they feature. As Charles Barkley put it, “The poster made you cool, you didn’t make the poster cool.” In the Neon Edition, each Costacos Classic has been digitally re-mastered with neon lights as an homage to the marquee nature of each player’s career. In addition, the collection frames each poster in a unique environment as a nod to the original Costacos poster shoots when props, fog, extras, and creativity were used to define a fantasy setting. John Costacos recalls the making of the original Jim McMahon poster: “Mad Mac was the perfect nickname for him. He was rebellious, tough, and a little bit crazy…or maybe a lot crazy…but either way it was a great nickname for him. He eventually put it on the license plate of his car.”
A portion of proceeds will be donated to the Pro Football Hall of Fame Enshrinees Assistance Foundation, an organization that assists HOF members and their families.